2ergo, LTD. ANNOUNCES APPOINTMENT OF MANAGING DIRECTOR
New York, NY. (October 01, 2009) – 2ergo, Ltd., a leading global provider of mobile enabling technology, has appointed John Orlando as Managing Director of 2ergo Americas as part of its ambitious global growth drive and has charged John with spearheading 2ergo’s expansion across the Americas. EF|IMD International, the executive search division of Epsen Fuller Group, conducted an exhaustive search leading to the hire of Mr. Orlando.
“John has the vision, drive and ambition to take 2ergo Americas to the next level and keep us at the forefront of product development, delivery and client service,” said Chris Brassington, group managing director at 2ergo. “Over the last year 2ergo has continued to acquire businesses, grow operations across the globe and extend our product range and offering. John will play a vital role in expanding the business across the United States and Latin America and so deepening our global footprint. His appointment marks an exciting phase for 2ergo.”
“While it was immediately clear that John is a recognized and well-respected figure in the mobile communications industry, John’s career has spanned the breadth of the mobile industry,” commented Tom Fuller, managing partner of Epsen Fuller Group and lead consultant on the search assignment. “He serves as Vice Chairman and Marketing Chair of the Mobile Entertainment Forum Americas and has worked with more than 30 mobile network operators in the United States and worldwide, capturing significant market share in the mobile media, entertainment and content space.”
Prior to joining 2ergo, John was the Chief Marketing Officer at Livewire Mobile, a mobile personalization and music company where he played a critical role in shaping the company into a thought leader in the mobile entertainment sector. He was responsible for consumer marketing, corporate brand, services strategy, product roadmap, and research and development leading a team of 90 people. Before that, John held several positions at NMS Communications including Chief Marketing Officer, where he managed the global marketing team, as well as Director of Product Marketing, where he led the development of the MyCaller Ringback Tone product, utilized by nearly 250 million subscribers.
“The opportunity is vast. Mobile communications has reached the point where it is taking over from traditional print and broadcast marketing channels. 2ergo recognizes the unlimited potential of mobile marketing and has developed an exceptional range of products, which will ensure it leads the way as mobile evolves. I want to help more brands across the region realize the benefits from mobile,” said Orlando.
After a series of meetings in the corporate headquarters of 2ergo in Manchester, United Kingdom, John will be based in 2ergo Americas New York offices.
About 2ergo, Ltd
2ergo is a leading global provider of mobile enabling technology with a focus on mobile marketing, mobile customer relationship management, and mobile entertainment and media. 2ergo enables global businesses, brands, marketing agencies, publishers and mobile network operators to take advantage of integrated mobile communications to increase sales, enhance customer experiences, mobilize business processes and reduce costs. Brands such as O2, Yahoo!, FOX News, National Geographic Channel, Rightmove, Microsoft and AT&T have all benefited from working with 2ergo. Headquartered in Manchester, United Kingdom, 2ergo’s international presence spans Europe, North America, Latin America and a partner network in India. 2ergo is AIM listed on the London Stock Exchange (LSE:RGO).
About Epsen Fuller Group
New York based Epsen Fuller Group, www.epsenfuller.com, is a Top-20 retained executive search and talent management consulting firm with US offices in New York, New Jersey and San Francisco and offices in major markets and business centers throughout the world, providing instant access to a world-class executive talent pool serving the global economy. Epsen Fuller Group operates under one umbrella and one common platform to deliver an integrated suite of talent management solutions throughout four business units focused on the acquisition, assessment, and acceleration of talent. EF|IMD conducts senior executive search, TalentKinect executes mid-management recruitment projects, iDestiny offers a variety of leadership assessment, development, and coaching solutions, while EFAdvisory delivers talent assessment and advisory services to enhance governance best practices in corporate Boards and maximize transaction value for Private Equity Groups.
The firm specializes primarily in three primary industry verticals – tech communications & media, pharmaceuticals & life sciences, and the consumer sectors for blue-chip client organizations worldwide.