Silos derail innovation
Recognizing potentially disruptive ideas and adapting business models to leverage them is the key to succeeding as a modern, digital-era enterprise. It’s also intensely difficult, and many companies fail this test. TechCrunch recently carried warnings from technology researcher Tricia Wang, who sees the potential for innovation to die before it reaches fruition when different parts of a company don’t speak with one another. (Nov.25, Miller)
Tech teams working in isolation can end up moving in the wrong direction, even if the developers have access to a great deal of data. They need to find a way to take the pulse of the market and learn customers’ real opinions. Connections between developers and departments such as service, sales and marketing are vital check-ins that will make everyone’s life easier. Marketers and salespeople will have an easier time selling new products made with their feedback in mind.
Some of the classic examples of organizations missing out on true, industry-altering trends, such as Kodak’s slow move to digital, stems from companies performing tireless work to answer irrelevant questions. Wang noted that the photo giant’s long-term quest to make customers interact with its physical storefronts, was a misreading of a market that was ready to do increasingly less in person.
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